LONDON FASHION WEEK SS25
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Checkout the June LFW blog and image gallery.
KEY HIGHLIGHTS
Bibiy
Pam Hogg ‘Of Gods and Monsters’
Hu Bing Selects / The Consistence
Paul Costelloe - Spring / Summer 2025
Noon By Noor - Spring / Summer 2025
Fashion Scout Presents BUERLANGMA SS25 Capsule
Ancuta Sarca - SS25 Presentation
London Fashion Week Schedule SS25
Dates: 12 - 17 September
Location: On Schedule and Citywide
Agenda: Emphasis on Womenswear
Designers and Brands: Gorgeous bridal collection by Dimitra Pesta’s Di Pesta label (check out LFW June for a sneak peek).
Marie Leuder’s LUEDER LFW catwalk debut via BFC’s NEWGEN scheme.
Seasonal best picks, incoming JW Anderson and Burberry.
New generation of talent including LVMH Prize WINNER Standing Ground, Fashion East, KNWLS and more!
Pre-London Fashion Week - Popup Event with Bibiy
First launched in 2019, Bibiy, home to reimagining scalability and versatility through outerwear has managed to successfully create contemporary ready-to-wear clothing and investment pieces from t-shirts with frills to sequin suits. The Japanese brand has big plans to expand in London, while still attracting a strong customer-base from China and Japan willing to travel overseas to pick up the latest pieces.
Thursday 12 September - Afternoon
Pam Hogg ‘Of Gods and Monsters’ Collection Presentation (1pm-4pm)
‘unconventional clothes for confident women’.
AFRG began London Fashion Week by heading to 1 Holywell Lane, Hackney, London to explore the Scottish world that is self-taught designer, pioneer, TEDX speaker and visionary Pam Hogg.
Considering AFRG is giving her own TEDX talk in October 2024, it seems fitting to explore more.
Thursday 12 September - Evening
Hu Bing Selects / The Consistence Catwalk Show
Diving into the NewGEN British Fashion Council (BFC) space hosting upcoming designers during London Fashion Week at 180 The Strand, London; actor, model and writer Hu Bing celebrates his 10th anniversary as the BFC LFW Ambassador for China, launching ‘Hu Bing Selects’, a new initiative and emerging platform for Chinese talent globally.
Friday 13 September - Morning / Afternoon
Paul Costelloe - Spring / Summer 2025 Runway
‘Le ciel est bleu’
Irish-American designer Paul Costelloe is one of the most established names in British and Irish fashion. Since the establishment of the fashion house under his own name, this family owned and run business has been a leader in the use of hand-crafted, luxurious fabrics combined with cutting edge design, innovation and creativity. Paul works with renowned technicians, suppliers and manufacturers to deliver collections of the highest quality, texture and comfort.
The runway show oozed with creativity, femininity, charm, elegance and electricity. The playlist was curated to fit each intersection of Paul’s collection, beautifully transitioning the models and audience together. The theme and storyline followed Parisians out and about strolling down Boulevard Saint-Germain and lunching on Rue Saint-Honore. Materials included Irish Linens, cotton, silk Jacquards presented through pastels, bridal dresses, tweed, and silk spreading youthfulness and fantasy.
Noon By Noor - Spring / Summer 2025 Collection Presentation
‘Ray of Light’
Founders and Designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa of Noon By Noor showcased their Spring Summer 2025 collection, presented against the backdrop of the ethereal and enigmatic Somerset House, home to many of London’s finest artists.
The luxury womenswear designer brand, first established in 2008 has set the pace for serving it’s global customer base and audience over the last years.
Designs focused on light, and airy pieces, alongside elements of fun textures, subtle and creative colours blended well together, providing a visual experience for the audience. Overall, Linen tuxedos were paired with long skirts, and dresses worn over other garments and adjusted with a nonchalant twist.
Fashion Scout Presents BUERLANGMA SS25 Capsule Runway
BUERLANGMA the Beijing-born fashion house established by visionary designer QiqiYuan and Crystal Wang, and celebrated supermodel Yuan Bo Chao in 2020, enthralled audiences at London Fashion Week.
The brand’s name, "BUERLANGMA" carries significant symbolism “BUER” signifies uniqueness, while “LANGMA” derived from the Tibetan term for Mount Everest, symbolises the pinnacle of achievement within the fashion industry. A legacy this collection, hosted by Fashion Scout, continued to strengthen.
For SS25, BUERLANGMA has developed a collection divided into five distinct yet interconnected sections - Desire, Power, Degenerate Peace, and Vold - reflecting the brand's commentary on society through past, present, and future lenses.
Ancuta Sarca - SS25 Presentation
Renowned footwear brand Ancuta have been worn by familar faces globally, hitting the ground running with its inventive, stylish, outlandish, desired and unforgettable designs; creating sneaker-heel hybrids that speak about juxtapositions of masculine and feminine, vintage and modern, sportswear and luxury.
From origins in Romania, to debuting the label at London Fashion Week SS20, Ancuta has been supported by groundbreaking visionary designer Fashion East. Sustainability is the word for Ancuta, utilising techniques such as restoration and repainting within the circular design. Supported by Nike in 2020, the brand breathed new life into old and worn Nike sneakers by recycling and transforming them into heels.
Bonus section - sustainability is the word
Marfa Stance - In-Store Showcase
Wearability, longevity, sustainability, craftsmanship and storytelling provided by renowned brand Marfa Stance - who continues to share its colourful, playful and electric designs in the fashion community! Interchangeable collars, vibrant patterns and sustainable materials fill the Marfa store in Notting Hill, London, while the brand also targets customers in New York and beyond! Founded by Georgia Dant in 2019, who recognised a gap in the fashion market, has since strived to build a multigenerational community at the heart of the brand, offering customer agency to design their own individual Marfa Stance piece.
JCA - London Fashion Academy ‘MA Fashion Entrepreneurship In Design and Brand Innovation’ Sustainable Fashion Show
Following last year's groundbreaking success, the JCA London Fashion Academy announced the return of their highly acclaimed MA Sustainability Capsule for the academic year 24/25 - showcasing key designs at London Fashion Week. This curated programme pushes the boundaries of sustainable fashion, in partnership with the innovative Lone Design Club and others.
The full event review including five days worth of content is available for AFRG members.
