AFRG(a.k.a. AF’sRetailGuide) was first created by Alexandra in the summer of 2023, and has since evolved to be a platform for exploring retail, fashion, art, technology and cyber security through the lens of podcasts, blogs, events, presentations and so much more; with the hope to offer guidance, and build a community well equipped with knowledge about cyber threat trends and risks within the threat landscape (retail within this scope is an umbrella term incorporating grocery, fashion, beauty and cosmetics sectors).

Her role as author and curator, Alexandra emerges as a trusted authority, bridging the gap between digital innovation and consumer trends. From the rise of ‘digital influencers’ in retail marketing to the evolving landscape of cyber scams, she navigates the complex terrain with finesse.

Expect AFRG to be your go-to source for cutting-edge insights. Alexandra will be unraveling the mysteries of the metaverse, exploring the latest tech trends reshaping retail, and offering invaluable tips on cyber security.

Alexandra also offers coaching for young professionals keen to progress their careers in cyber, tech, and consumer worlds. She is a passionate advocate for young, rising tech professionals who are navigating their way through the challenges of a dominated industry. Through mentorship programmes, networking events, and awareness campaigns, she tirelessly works to create opportunities and foster an inclusive environment where ALL can thrive and succeed.