RETAIL AND FASHION HISTORY
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Key terms to consider:
Radical Innovation – this refers to physical elements of fashion and digital technology. For example, AI and ML shifting the landscape for better and worse. Ecommerce, and Mcommerce (a.k.a. Mobile Commerce) buying through digital devices, trying-on clothes in virtual environments, and the ability to shop online, enhanced by the COVID-19 pandemic.
Technology Disruption – cyber security and cyber crime providing changes in technology, meaning more prone to harm impacting the industry not for the better, requiring more cyber hygiene and cyber resilience (a.k.a. software updates and patches vs cyber awareness training to customers and employees).
Social media has escalated buying habits on ecommerce and digital communication platforms such as Instagram, TikTok and Facebook – potentially increasing identity theft, account takeover, and scam activities.
Fashion Values and Cultures - the role of fashion as a powerful medium of voices and cultures around the world. ‘Heroin Chic’ of the 90’s, fashion intensifies life and culture in society, offering nostalgia and revitalisation overtime, adding new and exciting materials and ideas to clothing.
Origins of fashion refer to stories and exploration of materials, objects, ideas, and values that allow us to reflect on fashion as we know it today. Style can often be interpreted individually, customised depending on clothing chosen within a certain social setting and environment.
Overall, fashion is self-exploratory, and a form of self-expression, woven by style and concepts narrated by people, groups, and society together; with those exceptional beings who dare to unravel its meaning and create designs, from ideas using craftsmanship to style them.
